Unidragon generates 7.4% of its revenue with a personalized cross-sell email flow
How we implemented a personalized automated email cross-sales flow and achieved meaningful business results — generating 7.4% of total revenue.
Консультация
Cross-Sell Email Flow Result
7,4
%
of total revenue generated through a simple cross-sell flow
Solutions
Implemented a post-purchase email flow that recommends new puzzle categories based on previous purchases
Integrated with: Shopify
Challenges
Most customers stuck to a single puzzle category, unaware of the brand’s full collection. Limited cross-category discovery kept buyers from exploring all the designs Unidragon had to offer
Results
7.4% of total revenue generated through a personalized cross-sell flow
Switched to Maestra from: Klaviyo
Unidragon is a puzzle maker known for crafting unique jigsaw puzzles from natural wood
Company size: 100 000
customers
customers
Worldwide distribution
время чтения: 8 минут
автор: Екатерина Качаева, CRM-маркетолог
дата публикации: 06.12.2025
Galina E.
Head of Marketing, Unidragon
Testimonial
The results exceeded our expectations — it became one of our top revenue-generating flows. It’s a great example of how smart automation can deliver strong results with minimal effort.
Galina E.
Head of Marketing, Unidragon
What makes this campaign stand out is its efficiency.
We set up the entire cross-category flow in just one day without creating any new content. Instead, we analyzed our existing emails, picked the best-performing ones for each category and combined them into a single personalized flow.
We set up the entire cross-category flow in just one day without creating any new content. Instead, we analyzed our existing emails, picked the best-performing ones for each category and combined them into a single personalized flow.
Kate K.
Unidragon’s Marketing Partner
The cross-category discovery journey begins three weeks after the customer receives his or her order. The sequence introduces the customer to Unidragon’s three most popular categories: Mandala Puzzles, Unimodels, and the Art Series Collection.
To keep recommendations relevant, customers never receive promotions for categories they’ve already purchased, ensuring each communication introduces something new.
To keep recommendations relevant, customers never receive promotions for categories they’ve already purchased, ensuring each communication introduces something new.
Cross-sell flow in Maestra
The first email showcases Mandala Puzzles, the cathegory with the highest conversion rates.
Cross-Sell Flow
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all we need
5% конверсия и 190 продаж женской одежды через WhatsApp-рассылку на 3500 человек
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Unidragon
7.4% of Its Revenue with a Personalized Cross-Sell Email Flow
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IVA DESIGN
Рост доли выручки email-канала с 4 до 25%
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